ONBOARDING PROCESS
At The Content Jade, we understand the challenges of getting started with social media marketing especially when you’re busy running a restaurant.
That’s why our onboarding process is built around clarity, guidance, and support.
We walk you through each stage, from our first discovery call to strategy and content creation, so your restaurant’s story is shared in a way that connects with diners and keeps your tables full.
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Step 1:
Discovery Call
What it entails:
A conversation via Zoom, telephone, or in person (for London-based clients only) to discuss your goals and the services you’re interested in.We will also send you some information before this Discovery call to help you prepare and guide our conversation. Feel free to bring any questions or materials you’d like to discuss.
Why:
To understand your objectives and ensure we tailor our approach specifically to your restaurant’s needs.Next steps:
After the Discovery Call, we’ll prepare a tailored proposal outlining the recommended strategy and services, which we’ll share with you within 7 working days.
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Step 2:
Proposal
What it entails:
Within 7 working days of the Discovery Call, we’ll provide a detailed proposal tailored to your restaurant.
This will include:Recommended strategies for your social media marketing
A breakdown of the services we suggest
Timelines for implementation
A clear quote for our services
The proposal is designed to give you a complete picture of how we can help bring your restaurant’s story, cuisine, and heritage to life online.
Why:
To clearly demonstrate how we plan to achieve your goals and provide all the information you need to make an informed decision. This ensures transparency and helps you feel confident about the next steps.Next steps:
Review the proposal and provide feedback or approval. Once approved, we will discuss contracts and payments before we move on to finalising the strategy and planning implementation, setting the stage for your restaurant’s social media to truly shine.
What it entails:
Once the proposal is approved, we finalise your social media strategy and create an implementation plan.
This includes:Defining content themes and storytelling approaches
Scheduling posts and campaigns
Assigning responsibilities and setting milestones
Aligning on key performance indicators (KPIs) to track success
Why:
To ensure your social media presence is structured, goal-focused, and consistent with your restaurant’s brand, culture, and objectives. A clear plan helps maximise engagement and connect with your customers effectively.Next steps:
Confirm the strategy and timeline with us so we can begin content creation and campaign execution. Regular check-ins will keep you informed and involved every step of the way.
Step 3:
Strategy and Implementation
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Step 4:
Action Phase
What it entails:
Once the strategy is finalised, we begin executing your bespoke social media plan. The exact activities will depend on the services you’ve selected.Why:
To bring your restaurant’s story, cuisine, and culture to life online, attract more diners, and build lasting connections with your audience. Tailoring the plan to your goals ensures we focus on what matters most for your restaurant.Next steps:
Relax while we manage your social media presence, providing progress reports according to the agreed schedule and remaining available for feedback during those checkpoints. This ensures your objectives are prioritised and your plan stays on track.